This page is NOT public domain and
is for client viewing only. As such. I advise that you right click the
page and select print or add the page to favorites AND select 'make
available offline'. This page contains information that you should keep
for future reference.
Please read and make sure you fully
understand all the following points.
If you had a ready built website and I
optimised the pages for a high search ranking or your website was designed
and developed by www.akstrategic.com
, read the following paragraph.
| 1.1)The work
that has been done 'behind the scenes' should be hardly noticeable.
There are however a few things of note.
- Extra pages may have been
created that do not exactly reflect the look and feel of the original
website. These pages are known as 'doorway' or 'gateway' pages, they
are exactly that. Doorway pages are constructed in a form that the
programmers of search engines consider 'Search Engine friendly'. I
make no apologies for creating these extra pages and the way they
appear because my aim is to see that, as a client, your company gets
maximum exposure from searches conducted on various Search Engines and
directories. In order to achieve this, it may have been necessary to
reduce the graphic content and increase the text content.
- URLs or page titles may have
been adjusted for maximum effect. A search engine would see
'..../page2.html 'as just another page. The same engine will interpret
'.../millinery_hats_women.html' as a degree of relevance to the topic
- Spelling mistakes may be
included. This is never done by accident. The reason for
spelling mistakes is to pick up on the searches using common typing
errors. The errors are constructed by speed typing and including the
- Extra links may have been added
to your page. Extra links serve a plethora of purposes. firstly they
will boost the ranking of your page. Secondly I have monitoring
software that monitors the links in pages within search results,
thereby I can find your page as it is climbing the Search Engine
ladder. Thirdly the links point to relevant 'categories' of websites,
which counts as a double hit to that page. Do not worry about this
technique, I always avoid linking to direct opposition to your
business unless prior consultation has been sought. The final main
thing about links is that the next work I do within your category has
links pointing to YOUR website.
There are several activities that occur
out of plain sight.
- <meta> tags within the
header text. There are several invisible lines added at the top of the
page. these are instructions for Search Engines and Human Editors of
directories. They include Copyright, Title, Description and
Keywords et cetera.
- E- mail account. I have opened
a new free email account, probably at www.hotmail.com,
on your behalf. When submitting to Search Engines and Directories,
they require an active email address, many of those request a reply
before listing. The email address is then subjected to Spam from the
'less than reputable' Engines. When I have finished submitting and
resubmitting your website, I will hand the account over to you. You
are then free to close the account, change the password or just carry
on using it. For security reasons, I suggest selecting a new password
with numbers and letters in it.
- Submission. I will submit your
website. to hundreds of SE's and directories around the world. After
approximately 4 weeks I will check your ranking, assess the
modifications required and adjust your pages accordingly if
- Each month I set aside 5-8 days
to spend cracking Search Engine algorithms. This is not an exact
science as the SE's spend a lot of money to try and foil the attempts
of people like me. However, I have several hundred pages on the
internet, each of these pages is constructed to precisely monitor the
ever changing algorithms in order that I can offer you the best
- Getting Dropped. No one knows
exactly why SE's do it, but it happens to everyone. You will almost
certainly get dropped from a SE index from time to time. It is of
utmost importance to resubmit your web site at the first opportunity,
to that SE.
If you have contracted me to manage
your ranking please read the following paragraph.
| 2.1) Clients
that pay my monthly £200 fee for ranking management will get the
added services as detailed below
- Activities. The £200 fee is
split into 3 main activities. Firstly I spend approximately 10 hours
monitoring your website against your competition. I analyse your
competitors pages and readjust your pages in order to get
above them. Secondly I will construct extra 'doorway' pages as
required for ultimate effect. Thirdly you are contributing to the
research and development time spent actively cracking algorithms.
- New SE's. As new Search Engines
are created, your site will be added to them. If you hear of any that
you aren't listed in, please email me the URL of the site and I will
analyse the ranking system then create a doorway page or submit your
web site as required.
- Logs. It is often advisable to
reverse engineer web pages to the unexpected searches that find your
web site. For this exercise, I will require access to your website
logs. These logs contain information that can tell me where visitors
found your page and where each visitor is (demographically) located.
- Spam email accounts (as
detailed in 1.2) are kept active to trap spammers and will be closed
when the spammer is identified. A new account will be opened
immediately and you will be notified at the first opportunity. Please
feel free to read the emails, although business related mail will be
virus checked and forwarded by me, direct to your correct email
Business Ethics and practises
- I do not promise to get you into the
top 10. How would I serve my eleventh customer ? I do however have a
proven track record that my work is consistently within the top 1%,
indeed it frequently does get into the top 10.
- I do not employ cloaking or stealth
techniques. These techniques may work in the short term, but they will
eventually be caught with the possibility of a total ban on YOUR
domain in that particular SE.
- I will not participate in free for all
schemes (FFA), multi level marketing schemes (MLM), pyramid selling,
illegal or racially offensive web sites, web sites that provoke hatred
or violence or 'get rich quick' schemes.